Two-Minute Tip Tuesday: Do people *really* know what your business offers?

 

Hey there friends!

 

Recently, when I asked what you wanted me to teach about, over 100 of you have told me that selling makes you feel slimy and uncomfortable. And honestly? I can completely relate! The idea of mentioning money or making a move to close a sale with potential clients made me sick to my stomach.

I knew that this discomfort would cripple my business if I didn't overcome it, so I buckled in and started learning new things and practicing what I learned. The result? My average sale went from $3,531 before I started this process to $5,855 once I had a solid grip on it all. The best part? I'm now able to serve my clients confidently based on their needs, all without feeling salesy or gross.

So, for the next month or so, these two-minute tips will be focused on one of my favorite topics - becoming a confident and effective salesperson! Each week I'll leave a tip on the blog and  send an email with a tip + a relevant easy action step to take to my email buds.



Want help with the action step challenges each week? Want to build community with other people taking the challenge?

You can join the #sellingtoserving facebook challenge group by signing up here - you'll receive an email with the private fb group link after signing up!

 

Onto today's two-minute tip!

Acadia National Park Engagement Couples Adventure Photos Photography Session - Emily Tebbetts Photography -2.jpg

Today's two minute tip couldn't be more simple, but it's something that I see business owners miss ALL the time.

 

--> Don't assume that your potential clients already know what you offer (and how it can serve them!) beyond the basics.
 


Since we're experts in our own businesses, it can be really easy to forget that 95% of the time, even the people closest to us don't REALLY know what we offer, or how the things we offer can be of service to them.

For example, most people know I'm a wedding photographer. But if I want to take on more family sessions, I need to be posting regularly about family sessions so that people remember that I offer that! This even applies to the KIND of wedding photography you do. Make sure people know the vibe of your business, too. That way, if you're super into non-traditional backyard weddings, friends and fam aren't recommending you to their ultra-traditional friend who's getting married at a country club... but immediately think to recommend you when their non-traditional friend gets engaged.


Make sure you're talking about what you offer often - on social media, on your website, on the literature you give potential clients, and even in regular life!

I think we so often worry about repeating ourselves... but here's a secret for ya - between algorithms and short attention spans and the million other people we're all interacting with on a daily basis, most people aren't seeing your posts, let alone reading them, let alone remembering them! And the ones who actually are? Those people are your biggest fans, and they're the least likely to get annoyed at you!
 

Most of us are relatively forgetful people. Posting often about what we do and what we offer helps keep that information top of mind for people who genuinely want to recommend us to others or buy from us!
 

Lastly, don't forget the importance of doing this WITHIN your business (not just out on social media) as well.

For example, I always assume that my potential wedding clients don't yet know the value of things like albums, parent albums, second photographers, engagement sessions, etc - so I make sure to explain it to them when we chat! Don't downplay items that you're uncomfortable with (like albums - something a lot of newer togs feel uncomfortable selling at first since they're expensive!). Remember, you're just educating them about the value of your various offers, not forcing them into buying it!

 

Go out there and be bold and excited about what you do! It's a part of who you are, and remember - people who love and appreciate you want to support you! Give them the best tools you have so they can do that well!

 

x

Em

 

 

 

Diversifying Your Income: Why You Should and How You Can

 

Hey there friends!

Today I’m excited to talk a little bit about something that’s quickly becoming a favorite topic of mine - diversifying your income!

 

After building a successful six figure wedding photography business, I began to realize that as much as I love wedding photography and the opportunity to provide such an important, emotional service to couples I adore, I love the challenge of building a business just as much! Between the curiosity about other kinds of businesses and wanting to save a few more weekends per year for time spent with my friends and family, I began to think about diversifying our income.

Since then, I’ve begun building out a new branch of my business focusing on educating my fellow photographers, and my husband and I bought a little chalet in the White Mountains of New Hampshire, just outside of North Conway, to renovate, redecorate, and Airbnb out!

Both have been SO much fun, so fulfilling, and the extra income they bring in has been awesome - in the month of July alone, our Airbnb brought in enough revenue to cover its own mortgage for SIX months! Since both are relatively passive, it’s also given me some time to discover and explore new passions, and who knows… maybe down the road those will lead to even more ways to diversify my income!

At this point, diversifying my income has become my #1 priority. Let’s chat about why you should be thinking about doing it too, and how to set yourself up to diversify intelligently!

 

First, let’s dive into the why.


Diversifying your income is awesome for SO MANY REASONS, my friends! If you lose your job or your business starts losing steam or your family dynamics change or your health changes, having a few different income streams will make it much easier to weather. The good old “don’t put all your eggs in one basket” cliche is on point here. 

It makes you a better business person. As you learn new skills, dive into new interests, and add in new income streams, you’ll inevitably begin thinking outside the box for your main career. Adding these new areas to my business has made me look at my wedding photography business in a completely different light. Try adapting techniques that are commonplace for the new income streams to your main career/business, and see where that takes you!

Career Flexibility. These days, it’s not unusual for people to have several different careers. Diversifying your income makes it much easier to transition career-wise or try new things out without as much risk. It’s much easier to replace 40% of your income than it is to replace 100%!

It keeps you from getting bored and stale. This one sounds kind of silly, but it’s actually a super important one for me personally. I’ve noticed that when I’m into something, I do it super well and with lots of passion. When I’m feeling burnt out, bored, or disinterested, it takes a LOT more energy to deliver the level of service I expect of myself! Keeping things varied and fresh (and taking the pressure off of any ONE thing to be the ONLY thing you focus on/make money from) really helps me stay motivated and passionate about everything I’m doing.

It allows you explore new passions. I honestly think the spice of freaking LIFE is just trying out and learning new things! When you’re always looking to diversify your income, it becomes extra fun to try new things, because you never know if it’ll lead to yet another income stream! Even $100/month extra in income from a new source can make a huge difference in your life!

It expands your network. The people you’ll meet or cross paths with thanks to your new income streams may end up being customers of your main business, may offer you your next job, may introduce you to your next big client… you never know!

 

Now, onto the how!



One of the main things I’ve learned while diversifying my own income is that, if you’re able to, structure your CURRENT business or job in a way that allows you to have a few extra hours per week to play with.

It can be tough to really get into trying new business ideas or learning new things when you’re feeling stretched thin. This isn’t necessary for diversifying, but if you can do it, I can’t recommend it enough. It’ll put you in a position that makes diversifying feel easy, fun, and exciting rather than draining.

When deciding to diversify, start with what you’re already doing. Can you find a way to serve a DIFFERENT set of people with the skills/products you have now? Or can you find a way to serve your current customers in a way that’s adding something new?

Or, do you already have a skill or passion that you’re curious about monetizing? Try it out! It’s great to be in a position and mindset of just experimenting since your main job/business is covering your regular bills. And don’t forget that reduction of bills by sharing something you already have (like carpooling!) counts as diversifying your income, too!

 

 

Need help brainstorming? I put together a free guide listing 20 ideas for diversifying your business - you can download it here!

Remember - done is better than perfect! Just go out there and try some new things out and see what you learn! Before you know it, you'll be rocking that diversified income life ;)

x

Em

 

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