Two-Minute Tip Tuesday: Do people *really* know what your business offers?
Hey there friends!
Recently, when I asked what you wanted me to teach about, over 100 of you have told me that selling makes you feel slimy and uncomfortable. And honestly? I can completely relate! The idea of mentioning money or making a move to close a sale with potential clients made me sick to my stomach.
I knew that this discomfort would cripple my business if I didn't overcome it, so I buckled in and started learning new things and practicing what I learned. The result? My average sale went from $3,531 before I started this process to $5,855 once I had a solid grip on it all. The best part? I'm now able to serve my clients confidently based on their needs, all without feeling salesy or gross.
So, for the next month or so, these two-minute tips will be focused on one of my favorite topics - becoming a confident and effective salesperson! Each week I'll leave a tip on the blog and send an email with a tip + a relevant easy action step to take to my email buds.
Want help with the action step challenges each week? Want to build community with other people taking the challenge?
You can join the #sellingtoserving facebook challenge group by signing up here - you'll receive an email with the private fb group link after signing up!
Onto today's two-minute tip!
Today's two minute tip couldn't be more simple, but it's something that I see business owners miss ALL the time.
--> Don't assume that your potential clients already know what you offer (and how it can serve them!) beyond the basics.
Since we're experts in our own businesses, it can be really easy to forget that 95% of the time, even the people closest to us don't REALLY know what we offer, or how the things we offer can be of service to them.
For example, most people know I'm a wedding photographer. But if I want to take on more family sessions, I need to be posting regularly about family sessions so that people remember that I offer that! This even applies to the KIND of wedding photography you do. Make sure people know the vibe of your business, too. That way, if you're super into non-traditional backyard weddings, friends and fam aren't recommending you to their ultra-traditional friend who's getting married at a country club... but immediately think to recommend you when their non-traditional friend gets engaged.
Make sure you're talking about what you offer often - on social media, on your website, on the literature you give potential clients, and even in regular life!
I think we so often worry about repeating ourselves... but here's a secret for ya - between algorithms and short attention spans and the million other people we're all interacting with on a daily basis, most people aren't seeing your posts, let alone reading them, let alone remembering them! And the ones who actually are? Those people are your biggest fans, and they're the least likely to get annoyed at you!
Most of us are relatively forgetful people. Posting often about what we do and what we offer helps keep that information top of mind for people who genuinely want to recommend us to others or buy from us!
Lastly, don't forget the importance of doing this WITHIN your business (not just out on social media) as well.
For example, I always assume that my potential wedding clients don't yet know the value of things like albums, parent albums, second photographers, engagement sessions, etc - so I make sure to explain it to them when we chat! Don't downplay items that you're uncomfortable with (like albums - something a lot of newer togs feel uncomfortable selling at first since they're expensive!). Remember, you're just educating them about the value of your various offers, not forcing them into buying it!
Go out there and be bold and excited about what you do! It's a part of who you are, and remember - people who love and appreciate you want to support you! Give them the best tools you have so they can do that well!
x
Em
6 Things I wish I knew when i was an aspiring wedding photographer
I’m the kind of person that is either frantically running dozens of spreadsheets with different outcome predictions before doing something, or I’m like “screw it, it’ll work out, let’s just do it!” - there’s no in between.
When I was graduating from Northeastern University with a degree in Communications, thinking about starting a wedding and family photography business, it was DEFINITELY the running spreadsheets that was showing up most.
Taking the leap and starting a new business felt so scary! Is it really even possible to make a living as a photographer? Is it just a few rockstars who manage to do it, or can most people do it with hard work and the right knowledge?
…and that was just the beginning of a thousand other questions I had in the beginning.
The good news? It is TOTALLY possible. It isn’t necessarily easy, but it’s something that’s doable for most people who are willing to work hard/smart and understand the value of continually learning from the people around them! And one of the best parts is, it’s the kind of business that can serve as a flexible side gig, a steady secondary source of income, a solid full-time job, or a thriving six-figure business!
After several years of running a successful six-figure wedding and family photography business, I’m pretty psyched to be able to pass on the knowledge I’ve gained over the past 6 years.
Today, I’m listing 5 things I wish I knew during the first year or two of starting my wedding and family photography business - hopefully these save you some time, frustration, and keep you from making some of the mistakes I made!
#1 Assist and second shoot for as many different photographers as you can
This is one of my favorite pieces of advice for photographers who are interested in weddings. Working for other photographers obviously helps you gain experience and build your portfolio. But it also gives you a chance to watch how other photographers approach the day and handle different situations (super important during a on often high-stress, fast-paced job like wedding photography), practice new techniques or styles of shooting, and figure out what mix of gear you prefer on wedding days. It’ll help you develop your own wedding day style and approach. Plus, it’s a great way of picking up some extra income to help pay for the gear, education, and other essentials you’re investing in as you’re building your biz!
Bonus points? The main photog may end up chatting with business about you - great for picking up tips on being a business owner. They may even answer questions you have if you travel to/from the wedding together (just be sure to be respectful and not go overboard on this - you can always pay them for a mentoring session if you want in-depth answers or answers to lots of q’s!). And if you do a great job from them, they may even send you referrals down the road, which is super helpful when you’re in the first couple of years of business!
#2 Don’t base your pricing on your peers
This is one of the most common mistakes people make, and I was TOTALLY guilty of it too! I know it’s tempting to base your pricing on some other photogs you know, but here’s the problem with doing that: their pricing is based on their own personal costs, income needs/goals, support system, level of service, and so much more! Or it’s based on nothing at all, which would make it even more dangerous to go off of!
Even if their business is thriving, basing your pricing off theirs could be deadly for your business since it isn’t taking all those differences in costs, needs, etc into account. Your pricing needs to based on your costs and goals at a minimum. That’s a topic for another day, so keep a lookout for a training on pricing in the next month or so!
#3 Be strategic about investing in your business
Knowing what to buy and when can be tricky and overwhelming. There are things you need to invest in to protect yourself, some that you need for basic functioning, some that you need to propel your business forward, and some that increase the quality of your service. I see new photographers get distracted by shiny things while ignoring fundamentals pretty often (and I was totally there too! Even now I catch myself doing it from time to time!), and it can seriously stunt your business, or even set you up for failure.
I put together an investment priority guide for new wedding and family photogs for take the confusion out of what to invest in when it comes to growing your business sustainably - download it here!
#4 Invest in your education, but be intentional about the way you do it]
Speaking of investing, it’s pretty common knowledge that education is one of the fastest and most effective ways to ensure that your business grows quickly and in a well-rounded way. BUT, there are lots of different education options out there, and it’s important to understand the pros and cons of each, as well as what might be the best for what you’re aiming to learn.
Head on over to my blog post Education for Photographers: What's Available and What's Right for You to see a comprehensive breakdown!
#5 Your talent as a photographer isn't nearly as important as your business skills are
At least, not when it comes to running a successful business. There are clients for you out there no matter WHAT your photos look like. This can be hard to believe, but I've seen it myself! Photographers who take (in my opinion) terrible photos who run successful businesses with very happy clients, and incredibly talented photographers who have unhappy clients or businesses that crash and burn.
Your ability to set and meet/exceed expectations and your ability to run a business are much more important to you clients' happiness and business' success than the subjective quality of your photos.
#6 You’ll miss out on clients for not being expensive ENOUGH just as often as you will for being “too expensive”
... so charge what you need to! I PROMISE there are clients out there for you!
This one would have BLOWN my mind if you told me about it when I was just starting out! To people who aren’t photographers, the difference in quality, experience, and service between two photographers isn’t nearly as obvious as it seems to us. Price is often what clients use to unconsciously determine who is higher quality - the unconscious perception is “the higher the price, the better they must be”.
This works the other way around too - if your work looks good and you seem great, but your price is a lot lower than the other photographers they’ve been looking at, many people immediately wonder “hmm, what’s the catch?”. It immediately puts doubt in their minds, and when it comes to something like wedding photography, most couples want to feel really certain about whoever they choose.
In that same vein, someone with a $10,000 photography budget is almost never going to hire someone for $5,000, let alone $2,500.
When you first start out and run the numbers to see where your prices need to be, it can be scary and overwhelming to see numbers higher than what you’re charging now. Keeping the above in mind can really help with that fear!
I could go on and on, but I want to keep this quick - maybe I’ll do a part two in the future. For now, keep your head up, stay focused, and keep your passion alive- you can DO THIS! :)
